The founder of Kleinstein Co., Ltd , a design consulting company based in Tokyo. After studying Engineering at the University of Tokyo, he started his fashion career at COMME des GARÇONS where he was in charge of creative research, global project planning, collaboration projects, and installation planning including DOVER STREET MARKET NEW YORK (2013). Since 2016, he has been responsible for the creative direction of NOVESTA, a sneaker brand from Slovakia. He considers “fashion” as a device to hack the social system. He advocates the word “Yousou 様装, which means the modality of what we wear/behave” as a Japanese translation of the word “fashion.”
Posts by the Yusuke Koishi
